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Client's feedback
"I had the pleasure of working with Michelle Flores on a critical project where she served as our project manager. Michelle demonstrated exceptional professionalism in all her communications, ensuring that both our team at Dexterous and our clients were always well-informed about project statuses and timelines. Her organizational skills are second to none; she efficiently led our UI and development teams, guiding the project to completion not just on time, but also exceeding our client's expectations. Michelle's proficiency with tools like Jira and Figma was evident and contributed greatly to our project's success. Additionally, her ability to quickly learn and adapt to new challenges was incredibly valuable. I highly recommend Michelle to anyone looking for a skilled and dedicated project manager who can deliver outstanding results."
Juan M Chavez Jr - Principle Engineer at Dexterous Technology
My Role
Treats Island, formerly a candy store, transformed into an innovative online platform for fundraising. It aims to help youth sports teams and revolutionizes fundraising by selling candy. The entire campaign is conducted online, with Treats Island taking care of all the logistics.
As the Product Manager, my main goal was to lead the team and manage client relationship to speed up the project's completion. I focused on improving our relationship with stakeholders, promote a digital product culture within the team, and organize all the necessary processes for designing and developing the platform. Many of my tasks also corresponded to the role of a Scrum Master.
The Team
Our team was diverse and skilled. We were only four: a backend developer who worked on server-side logic, a frontend developer who managed the interface and design, and a dedicated leader who guided our efforts. As the Product Manager, I led the team in improving the product. In smaller projects, team members often handle multiple tasks, making us more versatile. 
Main Challenge
We needed to develop a seamless user experience for all users and to incorporate all the necessary functionalities to create a 100% digital platform for fundraising focused on youth sports team. This platform is based on social giving and network building, stimulated by social media.
Since this product has three distinct user types, each one with a unique journey on the platform, my first step was to comprehend the user journey and the project's status. I created a User Story Map that delineated the steps users take on the platform. 

User Story Map

Following this, I embarked on the detailed process of formulating task flows for each unique category of user. This was a procedure designed to ensure that we could gain a crystal-clear understanding and visualization of the individual steps on the platform. By doing this, we were able to gain valuable insights into the user journey and how our platform could be optimized to facilitate a smoother and more intuitive experience.

Task Flows

To increase productivity, we implemented a Release and Quality Assurance (QA) Process. This process has proven to be instrumental in maintaining and improving the quality of everything we build. We were able to identify and address any potential issues or bugs early on, ensuring that our final products are of the highest quality. This approach not only helps us meet our project goals but also provide confidence to our stakeholders and customers, as they can rely on the consistent delivery of top-notch solutions.

Release flow

The platform has been successfully launched and is currently in the testing phase with our first real users. We are excited to see the positive reception and engagement from our initial user base, which provides valuable insights and feedback for further improvements. As we continue to gather data and analyze user behavior, we will be able to make data-driven decisions and refine the platform even further to enhance user experience.

KPIs

Team's Feedback
"I have had the pleasure of working with Michelle Flores for over two years, and I can confidently say she is an outstanding project manager. Her ability to streamline project planning processes has significantly improved our efficiency and productivity. Michelle is always easy to communicate with, ensuring that everyone on the team is on the same page and feels supported. Her positive attitude and uplifting nature have been a constant source of motivation for all of us. I highly recommend Michelle for any team looking for a dedicated, skilled, and inspiring project manager."

Debojyoti Saha - Tech Leader at Dexterous Technology
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